1. Introduction

We, Diamond Sutra ("Diamond Sutra", "we", "us" or "our"), operate our business through our website (www.Diamondsutra.in). At Diamond Sutra, we prioritize your privacy and ensure reasonable measures to safeguard your information and adhere to privacy obligations.

This policy ("Privacy Policy") delineates how we collect and utilize your information through interactions on the Platform.

Please note, this Privacy Policy may be periodically revised to align with evolving practices or legal requirements. We urge you to carefully review it and check for updates regularly.

By accessing the Platform's services, you consent to the collection, use, sharing, and storage of your information by Diamond Sutra in accordance with this Privacy Policy.

2. Collection of Information

We gather information provided during registration, details learned from your service usage and platform visits. This includes personally identifiable data such as:

• First and last name
• Email addresses
• Contact details including mobile phone numbers
• PIN/ZIP code
• Demographic profile (age, gender, date of birth, anniversary, spouse birthday, and address)
• Your feedback on platform services, products, and features

Additionally, we collect data while you use our services on the platform, including:

• Device information
• Domain server
• Location information
• IP address
• Type of web browser used
• Network carrier

We also gather information regarding:

• Pages visited/accessed
• Links clicked on the platform
• Frequency of page access
• Items viewed, added to bag, or added to wish list

For purchases, we collect sensitive personal data including payment details, billing, shipping, and contact information. Additional information may be collected for participation in schemes, promotions, or contests. We also monitor customer traffic patterns and platform use to enhance our service.

3. Use of Information

We utilize personal information to deliver products and services on the platform and for general business purposes. Email collection enhances shopping experiences. Additionally, we use personal and contact details for various purposes:

• Sending registration confirmations
• Providing special offers and recommendations based on previous orders, browsing history, and interests
• Informing about online and offline offers
• Communicating changes in service policies or terms of use
• Sending event-based communications such as order information, renewal notices, invites, and reminders
• Troubleshooting issues and collecting owed payments
• Assessing interest in products and services
• Customizing user experiences

We analyze demographic and profile data to enhance product and service offerings. IP addresses are used for server problem diagnosis and platform administration. All collected personal data is used solely for the purposes outlined in this Privacy Policy.

4. Cookies and similar technologies

We utilize cookies and other technologies to enhance our products and services, including personalizing content, measuring advertisements, understanding user behavior, and ensuring a safer experience.

You have the option to remove or reject cookies through your browser or device settings. However, please note that doing so may impact your ability to use the platform or our services effectively.

5. Disclosure of Personal Information

We may share your personal information with third parties who provide services on our behalf or in connection with our platform offerings. These may include website hosting, email services, marketing, order fulfilment, transaction processing, data analytics, customer service, and research/surveys. These service providers are legally obligated to protect your data.

Certain personal information like name, email, phone number, device info, location, and network carrier may be disclosed to third-party service providers on a need-to-know basis. This is done to personalize the platform for you and conduct behavioural analytics.

We reserve the right to disclose your personal information as required by law or to protect our rights in legal proceedings or court orders.

We do not sell, share, or distribute your personal information to third parties for their own marketing or advertising purposes without your explicit consent.

6. Your Consent

By using our platform or providing your information, you consent to the collection, sharing, storage, and use of the disclosed information in accordance with our Privacy Policy. This includes your consent for information sharing as outlined in the Privacy Policy.

7. Link to other websites

Our platform may include links to other websites. However, once you leave our site using these links, we do not control the privacy practices of those websites. We are not responsible for protecting the privacy of any information you provide on such sites. Our Privacy Policy does not govern these external sites. Please exercise caution and review the privacy policy of the respective website before sharing any personal information.

8. Your Rights

You have the right to access or correct your personal information collected by us. You may also restrict or object to further processing of your personal information at any time. Please contact us at info@Diamondutra.in for assistance.

If you believe any information we hold about you is incorrect or incomplete, please email us at the above address. We will promptly rectify any inaccuracies in our records.

You can withdraw your consent for any use of your personal information described in the Privacy Policy by emailing us at the above address. However, refusing to share information or withdrawing consent may result in restricted or denied access to the platform and our services where such information is deemed necessary.

9. Data Retention

We store and retain the personal data provided by the users for such period of time as is required to fulfil the purposes for which such information is collected, as outlined in this Privacy Policy, subject to such longer periods of retention as may be required under applicable laws.

10. Security Precautions

Our Platform has in place security measures and standards (as required under applicable law) to protect the loss, misuse, and alteration of the information under our control. Whenever you access your registered account on the Platform or process a transaction on our Platform, we offer the use of a secure server. Please beware that, despite our best efforts, no security system is impenetrable.